Business Truth.
What nobody tells you about building a business. Real lessons, real numbers, real business.
99 Business Truths shared so far, as of October 2026
The work, counted.
Business Truths shared so far, as of October 2026. Next milestone: 100, then the short videos begin.
Counts update as the work happens. The zeros are the to-do list: videos, interviews and in-person seminars of 20 to 50 people across different cities.
What do you do when everything goes wrong?
Everyone teaches how to build processes, build systems, scale, grow, show up online and run a sales funnel. Hardly anyone talks about what to do when it all falls apart. That gap is what started this series.
The conversations we do not know we are supposed to have.
Business Truth is about the questions we do not know to ask, and the answers we do not have yet. Olufemi shares what he has found through personal experience, frustration and trial and error, and through the eyes of other entrepreneurs, then writes it down so others can learn from it too.
Ahead of him
Founders further along.
Level with him
Peers building right now.
Behind him
Those just starting out.
From a post to a book to a community.
Carousels
Business Truths shared one lesson at a time as carousel posts.
Short videos
From the 100th truth on, each one also becomes a short video, while the carousels carry on.
Founder interviews
Conversations with entrepreneurs ahead of him, level with him and behind him, to add their truths to the record.
Business Truth seminars
In-person seminars for 20 to 50 people, clustered in different cities to build awareness and community.
The book
Business Truth gathers the lessons into a book. Pre-order on Selar.
Newsletter and The Business Room
A newsletter and a community for entrepreneurs, built out of the series.